Power in the Food System: Who Controls What We Eat?
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Major packaged-food companies lost $4 billion in market share alone last year, as shoppers swerved to fresh & organic alternatives.
Try this simple test. Say the following out loud: Artificial colors & flavors. Pesticides. Preservatives. High-fructose corn syrup. Growth hormones. Antibiotics. Gluten. Genetically modified organisms.
If any one of these terms raised a hair on the back of your neck, you are part of Big Food’s multibillion-dollar problem. Big has become bad. The top 25 U.S. food & beverage companies have lost an equivalent of $18 billion in market share since 2009. Every year they become a little less relevant.
• Many fear that it’s the processed food itself that’s making us unhealthy.
• What people want now: less of the ingredients they can’t actually picture in their head.
• Many natural & organic food are also finding that Amazon is among its top 10 vendors.
• Millennials, have taken a more active & informed approach to what they buy.
• Organic food sales more than tripled over the past decade while others are in decline.
• Food suppliers are having to change the way they have done business for 100 years.
In food, change is happening at a pace we’ve probably never seen before. In this course we will explore all these issues and more. We will also look at whether Trump's policies are likely to help the transformation or not. Will he be the friend of entrenched food interests or will he favour more competition from small food enterprises? We'll look at the likely "Trump Effect" scenarios in the food sector.
Moderator: Pat Simke
Date and Time: February 7 and 14 (2 weeks), 2-4 PM
Location: OISE, 252 Bloor Street West
Maximum Class Size: 25
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